The concept of Alif came into being when a group of independent minds came together to brainstorm the essence of this conference, all into one word.

With the marking of the 20^th flagship year, YLC had already held strong ground in transforming, amplifying, breaking through, promoting culture, showcasing the essence of time, uplifting the participants and so much more.

With the massive impact of the past 19 years, and sudden global economic hardships, what else could this year bring to the table? It was in this regard that ALIF came into being.  It was merely reflecting and going back to the basics that stuck with us. Alif for one is an Ibtidaa – a beginning of life, a start to a new leg to one’s life, for another, ALIF is a realization of the lapse in the fundamentals deep-rooted within one’s self. Alif is a transcendence, it is the irony of life, and it is the security that every person holds within – an unqualified essence.

In its truest form, ALIF is a feeling, a fundamental and a powerful intuition that takes you to the most powerful place in this entire universe i.e. within. It is said that the world outside is a mere reflection of what’s happening inside. Connecting with your ALIF is the most intangible yet the most powerful feeling one could ever go through. It is the bridge that has to be crossed, to acknowledge our state of vulnerability. This is where one realises their true potential, finds their WHY, understands their worth and comes back to put it all in action to do the unimaginable.